The scientists say the research, partly supported by the Medical Research Council and the Economic and Social Research Council, backs up earlier research about masculinity and perceptions of personality and gives further insight into what people see in others when choosing potential partners. It will also advance studies in areas like evolutionary biology, fertility and genetics and offer new insights for relationship counselling and psychology.
Lead author, Dr Lynda Boothroyd, a lecturer with Durham University's Department of Psychology, commented: "This research shows a high amount of agreement between women about what they see, personality wise, when asked to 'judge a book by its cover'.
"They may well use that impression of someone to decide whether or not to engage with that person. That decision-making process all depends on what a woman is looking for in a relationship at that time of her life."
Remember that, ladies. When you are looking for a long term relationship, you just might be ruling out all those macho men simply because of physical attributes.
Did you learn something about yourself? Hmm? Not me. I think Phill is quite macho looking, and he is a fabulous dad.