Researchers found that when people could discern a pattern quickly that pattern was found more attractive.
Piotr Winkielman of the University of California, San Diego, who led the research, said the less time it took to classify a pattern, the more attractive it was judged.
"We show that this preference for the prototype is a function of the prototype being particularly easy to perceive," Winkielman told Reuters on Tuesday. "So the easier the better."
Winkielman pointed out that this "beauty in averageness" could apply to things like the silhouette of a car, a watch, as well as to people.
So, take a look at the person you find most attractive. Say, this guy. Now, do you find it easy to process this person's visage? If so, you fit this particular research hypothesis. However, what about ugly chic? What does that say about us? How easy is that on the brain?
Photo Credit (touched up image).